Consulting

Brand building, Community building

I've worked with exciting established businesses and startups - such as Urban Walkabout and Kinderling - to create or build the brands' reputations in the digital space through creative and thoughtful content and activities.

Workshops, surveys, one-on-one interviews and hard data analyses are all part of my arsenal when it comes to forming a strong digital strategy. 

In delivering such strategies, I try to be a holistic kind of practitioner: I like to make sure organisations are equipped to execute strategies by advising on workflows, recruitment, training and collaboration tools.

Youth focus

I've been invited to participate in a number of working groups at the ABC focussed on - for want of a better word - the youth audience. I've participated as a representative young person, as well as (sadly) someone not so young but savvy enough to know where we might glean more of an understanding about the motivations and habits of young people in the digital realm.

Product development

Beyond the scope of my daily roles, I've had the opportunity to contribute as a 'subject matter expert' to several consultative product development working groups, such as an internal ABC iView working group in 2013. I've thoroughly enjoyed these opportunities where, while making my contributions, I've been able to gain valuable insight into a product's roadmap, opportunities and constraints, as well as a greater understanding of what my colleagues are up to when squirrelled away in other parts of the building.